Is your direct mail provider at a competitive disadvantage?

If your mail company is still providing you with the same thing they did 4 or 5 years ago, there’re doing you an injustice.


Do they provide;

Pure saturation, or limited lists

Limited or NO Variable data printing

No microsites

No PURL (personalized URL)

No IVR (Interactive voice response)

No show room check in solution

No way to track, Analytic's reporting

And no way to import to your CRM

If all they are doing is dropping mail for you and hoping it works. The only thing they have to sell is.. IT”S CHEAP, And I've been doing business with you for a long time.      

                                           

Why do Results HQ clients achieve 6, 7 and at times over 10 times ROI?

www.Results-HQ.com

Results HQ offers

·         Rghts to largest databaseof Vins in the US - 160 million

·         30-40% email penetration

·         Personalized URLS (PURLS)

·         Landing Pages

·         Social Sharing Technology

·         Interactive Voice Response (IVR) and press to connect “Hot Leads”

·         Black Book Integration / Kelley Blue Book Integration

·         Dealer CRM Lead Input utilizing ADF-XML format

·         Check-In System to record showroom traffic

·             Real-Time Analytics Interface http://www.resultstrax.com/

Contact-us@Results-HQ.com  for an analysis of your targeted conquest potential.


If you can’t measure it, you probably shouldn’t be doing it!

“Stop broadcasting and start talking to ME.”

Dominique Ellis  A recent study conducted by the Pew Research Center’s Internet and American Life Project found that nearly one third of U.S. adults prefer to be contacted via text message rather than by voice calls on their mobile phones. Social commentators may have you believe that this trend means more and more adults are using technology to shy away from direct contact. They may attribute this to a fear of responsibility or an aversion to real, personal connections, blah blah blah. The smart marketer will tell you, however, that it hardly goes that deep. Rather it’s a statistic that speaks to the growing demand for smarter, more personal advertising. In essence, the technically connected American is making a stand. And the message is “Stop broadcasting and start talking to ME.” In the fast-paced, ever-connected, always-reachable world of the average young American, the lines of life and work are becoming increasingly blurred. The normal 9 to 5 workday schedule is basically non-existent. Therefore, time has become more and more valuable. That includes time that we have to watch advertisements. This trend has a direct effect on marketing, and digital, mobile, and social media advertisers are zeroing in on it. Consumers no longer accept that they have to sit through a myriad of ads to get to their desired content. Who has that kind of time? Consumers are tired of having marketing messages dictated to them. They’re over having no control over what sort of messages they’re bombarded with. With the growth of Internet capabilities, smartphones, and the ever-expanding reach of social media into every aspect of our lives, it’s no wonder that traditional marketing tactics are failing to work. Think about it. How many people sit and watch cable television anymore? They don’t. They record their shows or order them OnDemand and watch them on their schedules. Hulu is a prime example of this new, tailored wave of marketing. Hulu allows a user to tell them if the commercials are relevant to them or not and then customizes what ads pop up during their shows. Most are even interactive. Hulu listens. Hulu learns. I don’t know about you, but Hulu is my new best friend. Rather than being broadcasted to, Hulu engages customers with the types of messages they want to hear. Digital marketers are getting hip to the new trends in the messaging preferences of consumers as well, allowing customers to opt into mobile text messaging in promotions and deals. By listening and growing with the technology, the smart marketer is staying engaged with its clientele. Marketing has to evolve with not only new technology but the preferred method of messaging for its target audience. So, if it seems that the young adult demographic is telling you to talk to the hand don’t take it negatively. There’s probably a mobile phone in that hand. You can still reach them. Just shoot out a text.

Results HQ Reach customers on a new level

Are you Gaining Market Share? Results HQ's,Dealer Partners are! How?

Dealer partners of Results HQ are growing their businesses and gaining market share, through our Multi Channel Direct Mail Solution. Targeting specific conquest business. 






















Why does Results HQ's "Buy Back" program work so well when others produce "so so" results?


All Direct Marketing is not created equal!

When you do business with Results HQ, you  not only get a timely relevant message.
With each campaign dealers receive or have access to;

• Rights to largest database of Vins in the US - 160 million
• Personalized URLS (PURLS)Landing Pages
• Social Sharing
• Interactive Voice Response (IVR) press to connect “Hot Leads”
• Black Book Integration
• Dealer CRM Lead Input utilizing
• Check-In System to record showroom traffic
• Real-Time Analytics Interface thru ResultsTrax, Your client portal

View video below to see how our campaigns come together

BMW expecting Mercedes to be top seller during early 2012

BMW is easily on pace to dethrone Lexus as the United State’s best-selling luxury brand by year’s end, but the German automaker says it expects to lose that title in early 2012.

That threat won’t come from a resurgent Lexus but rather from cross-country rival Mercedes-Benz, the automaker’s U.S. head told the Detroit Free Press. BMW currently holds a 5,182 unit sales lead over Mercedes-Benz.

Although BMW’s Jim O’Donnell expects the brand to end 2012 as the U.S.’ favorite luxury brand, the executive concedes that a fresher lineup will give Mercedes the early lead in 2012.

“In the first quarter of next year, I would say Mercedes” will be No. 1, he said. “Mercedes going into 2012 in the first quarter will be in a strong position. Over the course of the year, we still should be ahead of Mercedes.”

Mercedes will be launching a freshened version of its C-Class later this year, which will likely outsell BMW’s aging 3-Series. However, BMW will launch its next-generation 3-Series in April 2012, which should move the automaker back to the top spot by the end of 2012.

Monday, Aug 22nd, 2011 @ 6:24 pm

By Drew Johnson

Used Car Prices Close the Gap on New

According to economist Paul Ballew, the slump in new car sales brought about by the GFC followed by reductions in the production of new cars, has culminated in the current shortage of used cars on the market.

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Town East Ford Texas SALEBrowse Huge New | Used Ford Models. Get Low Prices & Free ePrice Today!www.TownEastFord.com/Texas-Sale

The news is good for manufacturers. Industry estimates suggest that by mid-2012, as many as 500,000 new vehicles will be sold to customers who would otherwise have opted for a used car.

In particular, record-high prices for luxury cars have led to more new cars being purchased. For example, a 2011 3-Series only costs $34 a month more to finance than a one-year old example.

“There’s a substitution effect going on between new and used,” says Ballew. “When you get those price gaps closing, you get people that are willing to shop new that wouldn’t have before.”

The effect is already being shown in increased demand for new luxury cars withBMW sales rising 13 percent in July, while Mercedes sales increased 7.3 percent.Ford also forecasts a 10 percent increase in new sales over the year.

If the trend continues, it is inevitable that with falling demand for used cars that sellers will drop their prices. However, an Edmunds analyst Joe Spina believes that there won’t be any dramatic decreases in used car prices for at least 18 months.

AMG created a beast known as the 2012 C63 AMG Black Series Coupe

Last time we brought you images of this hot coupe it was when Mercedes-Benztook to Germany’s famous Nurburgring to test out the highest-performance version of its C63 AMG Coupe yet. Today, we have the first non-camouflaged image thanks to a lea from the folks at SpeedFans.fr, who let loose a series of images showing off a bright red Black Series C63 AMG earlier today.

Mercedes-Benz and its performance-crazed AMG division have created a beast known as the 2012 C63 AMG Black Series Coupe and this hot rod has its sights firmly set on the BMW M3.

What we know
Following in AMG tradition, the Black Series will combine increased performance and a unique look with limited production numbers. Look for less than 10 percent of all C63 AMG Coupes to be Black Series models.

Like its sedan Black Series counterpart, the coupe will target the BMW M3 but will offer way more power. Expect two available power levels, with the base power coming in at 487 horsepower, while the addition of the Performance Package could raise the output to 517 horsepower from an amped-up 6.2-liter V8, as well as a performance-minded seven-speed Speedshift automatic transmission. Acceleration times will be around 4.3 seconds for the base model and closer to 4-seconds flat for the Performance Package-equipped Black Series.

Look for top speed to be governed at 186 mph (300 kph), although an unlimited model might be offered in some markets.

To make the best use of this grunt, the Black Series will gain a widened stance, as evidenced by the plump wheel arches of this prototype. A beefed up rear end will put power exclusively to the rear wheels, unlike the all-wheel-drive Audi RS5. Look for AMG to further perfect its stability control, which will feature several modes aimed at various driving environments. A mean and loud exhaust system will also be part of the package.

Inside, the Black Series will get its own seats, a unique steering wheel and some special trim.

Look for this performance machine to make its auto show debut in September at the Frankfurt Motor Show alongside the Black Series sedan.

It has not yet been confirmed whether or not the latest C63 AMG Black Series will be coming stateside or not.

Chevy cars outselling Chevy trucks for first time in 20 years

Between a rash of new bowtie-brand cars, a smaller parent company with fewer brands and higher gas prices, Chevrolet has hit its highest U.S. market share since 1991.

The mainstream division of General Motors says that its car lineup will account for just over 50 percent of its total volume for the first six months of 2011. New car sales figures for the first six months of the year are due out Friday.

“You’ll see continued strength in passenger cars, particularly in the compact and mid-car segments,” Chevrolet VP of sales and service Alan Batey told Reuters.

Much of the credit goes to the Chevrolet Cruze compact sedan, which is performing well ahead of its Cobalt predecessor. But the bowtie brand’s midsize Malibu remains a major player; it was the best-selling car in the United States last month.

Chevrolet’s cars aren’t necessarily nabbing market share from its trucks, however. While sales of the big Tahoe and Suburban SUVs are both down a bit (4.5 percent and 16 percent through the first five months of 2011, respectively), the second-best-selling vehicle in the U.S. remains the Silverado pickup (up 11 percent).

In part, Chevrolet sales are inevitably growing since GM eliminated most of the brand’s internal competition when it closed its Saturn and Pontiac brands after 2009.

References
1.’Chevy U.S. car…’ view

GM suggests that high fuel prices have had much to do with a general move toward more fuel efficient cars. The automaker says that about 46 percent of its retail buyers selected four-cylinder engines, a rate that is double what it was in 2006.

“We have been a very, very strong trucks brand and frankly have underperformed in cars,” Batey said. “It’s as simple as that. You have to go back a long way to see a car performance this strong.”

GM says that the last time cars outsold trucks was in 1991, when they accounted for about 52 percent of Chevrolet’s sales.

But Batey is conservative about the rest of the year. Trucks, he says, will probably account for 55 to 58 percent of sales for the entire year since, historically, the market tends to favor SUVs and pickups in the fall and winter.

Next year might be a different story, Batey acknowledges. The automaker isn’t planning to introduce any new trucks or SUVs over the next 12 months, but it has two high-profile car launches including the subcompact Chevrolet Sonic and the newly four-cylinder-only Chevrolet Malibu.

"U.S. Consumers no Longer consider Hyundai and Kia to be low-end-brands."

Long considered the bread and butter of the United States new car industry, the midsize segment was until recently forbidden fruit for Korean automakers. Sure, Hyundai and Kia offered midsize cars, but it wasn’t until their latest models that either brand was taken seriously enough to sell in big numbers.

The tides have changed, with last month marking the biggest milestone yet: The platform-mate Hyundai Sonata and Kia Optima combined for 30,155 units, enough to take home the largest slice of the midsize segment. That’s 22,754 Sonatas and 7,401 Optimas. Together, the Korean twins captured the largest share of the midsize sedan segment in March. And it’s likely that this trend will continue through the summer as inventory levels for Japanese-branded cars like the HondaAccord and Toyota Camry continue to be low.

Last month’s best-selling midsize sedan was the Chevrolet Malibu, but with the discontinuation of the Pontiac G6 and Saturn Aura, the Malibu is the only GM product to still ride on the automaker’s Epsilon architecture. Second in line was the Nissan Altima, but it too doesn’t share a platform with any other North American-market midsize sedan. That leaves the Optima and Sonata, both of which share powertrains, suspensions and platforms.

Certainly, it takes some number twisting to consider the Sonata and the Optima as the combined market share leaders for the midsize sedan segment. But that’s not stopping Korean media from jumping all over the story.

“The ranking signifies that U.S. consumers no long consider Hyundai and Kia to be low-end car brands,” an unnamed Hyundai spokesperson told the Yonhap wire service earlier today.